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The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling,triathlon, and rowing with thrilling race reports and revealing post-race interviews with the elites.

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About Matt…
Matt Fitzgerald is an acclaimed author, highly sought-after coach of runners and triathletes, and sports nutritionist of worldwide reputation. His mission is to inspire, educate, and help athletes and fitness enthusiasts achieve their goals. This website offers access to all of the resources that Matt has created in service to this mission, including Racing Weight and other books, custom training plans, and one-on-one nutrition coaching.